Samsung Tab S2 retail demo attract state

Samsung Tab S2 retail experience

 Ask

Create an in-store display experience for the launch of the Tab S2.

 Solution

An interactive experience on-device that highlights core features in an emotional way using real life scenarios. The attract state, showing an imaginary perspective, as if the viewer is looking up out of the Tab. The deeper engagement showing the day in the life of a professional using the Tab S2.

 Results

Increased user engagement and time-on-device in-store from the previous Tab S launch.

Samsung Tab S2 retail experience user flow
High level user flow for the Tab S2 retail experience
Samsung Tab S2 interactive story
Example story boards for an one of the interactive stories
Samsung Tab S2 interactive story