Redesign the professional site to increase engagement, utility, and affinity for ACUVUE.
A responsive site that includes new tools (lens finder and virtual eye) and content (how-to videos to share with patients).
Increased time on site, visitor ability to accomplish their goals, and mobile device traffic.
Define and create a first ever retail experience for ACUVUE to pilot in Russia. Overcome fears potential contact wearers have, help new wearers experience the most comfort possible (if users are going to drop out, they usually do so in the first 14 days), and foster a better relationship with eyecare professionals in the community.
A digitally connected retail space that would introduce contact lenses in a fashion related way, one of the key concerns of the new wearers audience. Customers interact with the store as seamlessly out of the store as in. Local eyecare professionals would be invited to do rotations to serve as the staff and help build their practice. The space would be designed in a flexible way to also hold talks and learning sessions.
The pitch was won in partnership with MRM.