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ACUVUE pro website, tools, & content

Committed to helping eye care professionals make a difference in the health and lives of their patients.

 Ask

Redesign the professional site to increase engagement, utility, and affinity for ACUVUE.

 Solution

A responsive site that includes new tools (lens finder and virtual eye) and content (how-to videos to share with patients).

 Results

Increased time on site, visitor ability to accomplish their goals, and mobile device traffic.

ACUVUE Pro responsive website
The ACUVUE Pro site was one of the first responsive websites developed at R/GA
ACUVUE Pro virtual eye tool
ACUVUE Pro virtual eye tool with custom designed look and feel for the eye model
ACUVUE How to put in and take out contact lenses
Example of the custom content we developed for the site.

Storefront pitch

 Ask

Define and create a first ever retail experience for ACUVUE to pilot in Russia. Overcome fears potential contact wearers have, help new wearers experience the most comfort possible (if users are going to drop out, they usually do so in the first 14 days), and foster a better relationship with eyecare professionals in the community.

 Solution

A digitally connected retail space that would introduce contact lenses in a fashion related way, one of the key concerns of the new wearers audience. Customers interact with the store as seamlessly out of the store as in. Local eyecare professionals would be invited to do rotations to serve as the staff and help build their practice. The space would be designed in a flexible way to also hold talks and learning sessions.

 Results

The pitch was won in partnership with MRM.

R/GA retail lab set-up for ACUVUE storefront pitch
R/GA retail lab set-up for ACUVUE storefront pitch, a result of a bodystorming session
R/GA retail lab set-up for ACUVUE storefront pitch detail
Detail of Zone set-up for our retail lab set-up.
Zone 0-greet/welcome, Zone 1a-fit(pre-exam), 1b-fit(exam), Zone 2-train, Zone 3-celebrate
Retail experience storyboards
Storyboards developed to help communicate the retail experience
ACUVUE storefront
Rendering of the proposed storefront
ACUVUE store floorplan/set-ups
Rendering of the proposed floorplan and zone set-ups